Making A Difference Podcast

"Procurement Needs To Bring More To The Table Than Discounts," an Interview With Ryan Nied

Building A Better Social Business, An Interview With Ed Abrams, VP of Marketing, IBM

In this podcast, Ed Abrams, Vice President of Marketing for IBM's Small and Mid-sized Business talks about Social Business.  Social Business is all about engaging and interacting with our customers differently.  It's about creating a dialog and building the conversation.

Listen and learn best practices about engaging your customers and building a Social Business!

Sales Operations, Pulling Things Together--An Interview With Tony Walker Of Enterasys

Join me in this discussion of the role of Sales Operations in pulling everything together to help sales people be more productive.  Tony Walker is Vice President of Global Sales Operations for Enterasys.  He discusses the role of sales operations in making it easier for sales people to focus on selling

Creating Social Business Success, An Interview With Vala Alshar, CMO/CCO for Extreme Networks

Every week, I would venture there are over 100 blog posts or articles talking about Social Business. Too often, the focus seems to be about how business should leverage technology to more effectively reach customers. But, Vala Afshar, CMO and CCO for Enterasys, would point out, Social is a mind set.   I hope you enjoy this podcast as much as I enjoyed the discussion Vala and I had. It's a little long--about 40 minutes, but you will find it well worth your time. If you want to hear a passionate endorsement of the power of Social Business and it's impact on the results we produce with our customers, look no further than Vala. Enjoy the podcast! After you have listened to the podcast, I know you will want more. Make sure order the book Vala and Brad Martin co-authored: The Pursuit Of Social Business Excellence.

If You Don't Value Your Time, You Will Never Value The Customer's

Time is one of the few things we has sales people control.  Yet too few sales people don't use their time well.  If we don't do this well--for ourselves, how will we ever make good use of the customer's time? In this podcast we will talk about several areas that impact our ability to leverage our time to maximum impact:   1.  Being purposeful 2.  Knowing our priorities 3.  Avoiding avoidance 4.  Diversions and excuses 5.  Presenteeism 6.  Planning and thinking time 7.  Valuing our time The podcast is not about techniques but focuses on a foundation for the highest effectiveness in leveraging your time.   Enjoy!