Making A Difference Podcast

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Building A Better Social Business, An Interview With Ed Abrams, VP of Marketing, IBM

July 22nd, 2013

In this podcast, Ed Abrams, Vice President of Marketing for IBM's Small and Mid-sized Business talks about Social Business.  Social Business is all about engaging and interacting with our customers differently.  It's about creating a dialog and building the conversation.

Listen and learn best practices about engaging your customers and building a Social Business!