Making A Difference Podcast

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New Models For Marketing And Sales Integration

May 19th, 2015

The folks at Openview Labs asked for my comments in new models for sales and marketing integration.  The original video and post can be found at How To Achieve Sales And Marketing Integration.  I've condensed a few of the key points into this podcast

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The Frightening High Cost Of A Sales Person! A Discussion With John Golden and Eric Quanstrom of Pipeliner CRM

May 19th, 2015

Recently, John Golden and Eric Quanstrom of Pipeliner CRM, and I had a wide ranging discussion on the high costs of a sales person.  Our discussion ranged from hiring, onboarding, training, coaching, sales process and more.  Sales people represent multi-million $ investments, maxmizing the return on those investments is critical!

I hope you enjoy the discussion as much as I enjoyed participating!

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Openview Ventures Labcast–Are You Ready To Go Global?

May 16th, 2015

As start-up start to gain traction in their home markets, the top executives, with some prodding from their investors, look to globalize.  It's an important expansion for any business, but with start-ups it's particularly challenging.  Supporting growth in home markets, while simultaneously trying to open new markets stretches any organization to the breaking point.  Learn some of the considerations in doing this successfully in this discussion.

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Entrepreneurialism In Sales, A Discussion With Nikolaus Kimla Of Pipeliner CRM

May 16th, 2015

I had an opportunity to discuss Entrepreneurialism In Selling with Nikolaus Kimla, CEO of Pipeliner CRM.  It was a wide ranging discussion with Nikolaus and I challenging each other's ideas.

It's a bit of a long discussion, but based on those who participated in the webcast, I think you will find it worthwhile to listen to the whole thing.
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Creating The Effortless Customer Experience — A Discussion With Dione Hedgpeth of Apptio

January 27th, 2015

Customer experience is hot---but people tend to misunderstand what it means and how to create effortless customer experiences.  This discussion with Dione Hedgpeth looks at how we have to look at customer experience differently.  Dione shares the journey she and her team at Apptio are on.  We cover a wide variety of topics including designing the customer experience, the importance of the underlying principles in customer experience design, creating low effort customer experiences, segmenting the design, embedding it in the organization.

It's a great conversation!  Listen and learn.

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