Making A Difference Podcast

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Creating The Effortless Customer Experience — A Discussion With Dione Hedgpeth of Apptio

January 27th, 2015

Customer experience is hot---but people tend to misunderstand what it means and how to create effortless customer experiences.  This discussion with Dione Hedgpeth looks at how we have to look at customer experience differently.  Dione shares the journey she and her team at Apptio are on.  We cover a wide variety of topics including designing the customer experience, the importance of the underlying principles in customer experience design, creating low effort customer experiences, segmenting the design, embedding it in the organization.

It's a great conversation!  Listen and learn.


Collaboration Business Podcast: Enter A Collaboration Only As A Last Resort

September 6th, 2014

Recently, I was interviewed by Peter Simoons for the Collaboration Business Podcast.

In our conversation we explored many elements of collaboration. Like how to keep people in different time zones and places in the world in sync and in-collaboration and we talked about how to partner with customers.

The original podcast can be found at Enter A Collaboration Only As A Last Resort


Focus On High Performance Marketing And Sales, An Interview For LeadSpace Radio

September 6th, 2014

Recently, I had the pleasure of being interviewed by Steve Gershick on Leadspace Radio.

We had a wide ranging discussion on sales, marketing, and business, covering topics like creativity, innovation, problem solving, and change.

We spoke of the importance of process, constant simplification, and the challenges we all face in becoming prisoners of our own experiences.

I hope you enjoy listening to this 26 minute interview as much as I enjoyed the discussion with Steve.


Sales Operations Perspectives — Interview With Katherine Tate, VP Worldwide Sales Operations, Attachmate Group

November 23rd, 2013

Sales Operations plays critical role in enabling sales people and partners to perform at the highest levels, enable customers to easily buy, and communicate to the rest of the organization.  Katherine Tate is one of the best sales operations executives I've met.  Listen to my interview on a wide range of sales management, operations, and sales effectiveness topics.


“Procurement Needs To Bring More To The Table Than Discounts”

August 14th, 2013