Making A Difference Podcast

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Sales Operations Perspectives — Interview With Katherine Tate, VP Worldwide Sales Operations, Attachmate Group

November 23rd, 2013

Sales Operations plays critical role in enabling sales people and partners to perform at the highest levels, enable customers to easily buy, and communicate to the rest of the organization.  Katherine Tate is one of the best sales operations executives I've met.  Listen to my interview on a wide range of sales management, operations, and sales effectiveness topics.

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“Procurement Needs To Bring More To The Table Than Discounts”

August 14th, 2013

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Buidling A Better Social Business

July 22nd, 2013

In this podcast, Ed Abrams, Vice President of Marketing for IBM's Small and Mid-sized Business talks about Social Business.  Social Business is all about engaging and interacting with our customers differently.  It's about creating a dialog and building the conversation.

Listen and learn best practices about engaging your customers and building a Social Business!

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Sales Operations, Pulling Things Together–An Interview With Tony Walker Of Enterasys

April 17th, 2013

Join me in this discussion of the role of Sales Operations in pulling everything together to help sales people be more productive.  Tony Walker is Vice President of Global Sales Operations for Enterasys.  He discusses the role of sales operations in making it easier for sales people to focus on selling

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Creating Social Business Success

March 11th, 2013

Every week, I would venture there are over 100 blog posts or articles talking about Social Business. Too often, the focus seems to be about how business should leverage technology to more effectively reach customers. But, Vala Afshar, CMO and CCO for Enterasys, would point out, Social is a mind set.   I hope you enjoy this podcast as much as I enjoyed the discussion Vala and I had. It's a little long--about 40 minutes, but you will find it well worth your time. If you want to hear a passionate endorsement of the power of Social Business and it's impact on the results we produce with our customers, look no further than Vala. Enjoy the podcast! After you have listened to the podcast, I know you will want more. Make sure order the book Vala and Brad Martin co-authored: The Pursuit Of Social Business Excellence.

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