Making A Difference Podcast

Focus On High Performance Marketing And Sales, An Interview For LeadSpace Radio

Recently, I had the pleasure of being interviewed by Steve Gershick on Leadspace Radio.

We had a wide ranging discussion on sales, marketing, and business, covering topics like creativity, innovation, problem solving, and change.

We spoke of the importance of process, constant simplification, and the challenges we all face in becoming prisoners of our own experiences.

I hope you enjoy listening to this 26 minute interview as much as I enjoyed the discussion with Steve.

Sales Operations Perspectives -- Interview With Katherine Tate, VP Worldwide Sales Operations, Attachmate Group

Sales Operations plays critical role in enabling sales people and partners to perform at the highest levels, enable customers to easily buy, and communicate to the rest of the organization.  Katherine Tate is one of the best sales operations executives I've met.  Listen to my interview on a wide range of sales management, operations, and sales effectiveness topics.

"Procurement Needs To Bring More To The Table Than Discounts," an Interview With Ryan Nied

Building A Better Social Business, An Interview With Ed Abrams, VP of Marketing, IBM

In this podcast, Ed Abrams, Vice President of Marketing for IBM's Small and Mid-sized Business talks about Social Business.  Social Business is all about engaging and interacting with our customers differently.  It's about creating a dialog and building the conversation.

Listen and learn best practices about engaging your customers and building a Social Business!

Sales Operations, Pulling Things Together--An Interview With Tony Walker Of Enterasys

Join me in this discussion of the role of Sales Operations in pulling everything together to help sales people be more productive.  Tony Walker is Vice President of Global Sales Operations for Enterasys.  He discusses the role of sales operations in making it easier for sales people to focus on selling