Can sales people create value? Leading up to this conversation, Leanne and I had been somewhat in disagreement about this topic. As we discussed it, I think we found ourselves more in agreement than not.
Join us to hear us discuss the following:
- What is value?
- Can sales people create value?
- How do we discover what the customer values?
- How do we communicate and articulate value to the customer?
- How do we deliver value?
- How do we assess the value that customers realize?
I hope you enjoy the discussion as much as I did.