Making A Difference Podcast

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Some Common Misunderstandings About Value Propositions

December 29th, 2012

Value propositions are critical to our success with customers. We talk about value propositions all the time, but most are neither unique or differentiated. Too often, they are "hyped up" lists of features and functions that are meaningless to the customer. In this podcast we talk about common misunderstandings about Value Propositions.