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Podcast for Partners In EXCELLENCE. Discussions on sales, marketing, busines strategy, leadership and other professional topics.
Episodes
Saturday Dec 29, 2012
Saturday Dec 29, 2012
Value propositions are critical to our success with customers. We talk about value propositions all the time, but most are neither unique or differentiated. Too often, they are "hyped up" lists of features and functions that are meaningless to the customer. In this podcast we talk about common misunderstandings about Value Propositions.
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