Every week, I would venture there are over 100 blog posts or articles talking about Social Business. Too often, the focus seems to be about how business should leverage technology to more effectively reach customers. But, Vala Afshar, CMO and CCO for Enterasys, would point out, Social is a mind set. I hope you enjoy this podcast as much as I enjoyed the discussion Vala and I had. It's a little long--about 40 minutes, but you will find it well worth your time. If you want to hear a passionate endorsement of the power of Social Business and it's impact on the results we produce with our customers, look no further than Vala. Enjoy the podcast! After you have listened to the podcast, I know you will want more. Make sure order the book Vala and Brad Martin co-authored: The Pursuit Of Social Business Excellence.